With more than 10 years of experience in marketing and mass consumption, Rosario Serra, a commercial engineer from Universidad Diego Portales, has left a significant mark in the development of Prosud. Her enthusiastic approach, passion for her work, creativity and innovation have contributed to the growth of the company and the success of brands such as Perfect Choice. Currently, she leads the New Business area in conjunction with the expansion of Perfect Choice both nationally and internationally, demonstrating strategic ability and commitment.
