At Prosud we have witnessed the development of Perfect Choice in the market over time, but not only that, we have also been the main actors in the growth of this brand. Today we are pleased to tell you that at the end of December 2020, Perfect Choice obtained for the fifth consecutive month, historic sales in the modern channel, which was reflected in both the sell in and sell out.
This is why we want to thank the effort and commitment that each of you put every day so that Perfect Choice continues to grow, we have seen impressive results during these last months and it is mainly because of the work that the whole team has put in, despite the adversities. It is an achievement of each person involved in the value chain, especially in this complex year, where we had to take care of every single detail to overcome barriers and achieve our goals.
2021 will come with new challenges and goals to achieve, but if we face them with the same energy and commitment as this year, it will be a year full of success for all of us. We look forward to continuing to make history with the entire Prosud Team.