Café Cruzeiro launches its new communication campaign, with a 360º approach: it will be present in broadcast TV, cable TV, digital platforms and media, public roads (with screens in supermarkets), and also with Influencers. We expect to reach more than 4.5 million people.
The campaign will run for 3 months in all media (June, July and August) and from September to December we will continue our presence in digital media. In a few more months, we will be launching the brand's new flagship product; and we will tell you all the details later.
With a strong and powerful bet we seek to position Cruzeiro as the coffee of today: the coffee that invites you to change, to try something new, to let yourself be surprised by its aroma and unique flavour. Cruzeiro exists so that the way of drinking coffee is never the same, always surprising with high quality and good prices for everyone.
"This TODAY is not the same as yesterday, in this TODAY we discover what we are capable of, we open our senses to the unexpected... Let yourself be surprised by what TODAY has for you, let yourself be surprised by Café Cruzeiro".
Check out the full campaign at www.cruzeiro.cl or on our Instagram @cruzeirocl
